I am hard at work right now getting all my ducks in a row for a busy fundraising season. I hope that you are as dialed in as I am about raising your team, chorus, band, school, yearbook the money you need. Fundraising is 50% need (what you are raising money for) and 49% expectation and accountability (are you willing to set a goal and inspect that your students will hit it). The other 1% includes what you are selling, if the kids like what they are selling, etc. 

If you can master communicating what you are raising money for and why you need that particular thing, you will have a good fundraiser. If you can do that PLUS set a goal and make sure the kids are working towards hitting it, you will have a great fundraiser regardless of the economy and the product.

It’s not bad to create realistic expectations for children and adolescents. They will face those their entire life. It is bad to ask them to do something with not direction, expectation or encouragement. 

Direction = What money is for (the need)

Expectation = The goal (how much money you need)

Encouragement = telling those that are doing their part, “Atta boy.”